Stoke City has announced a remarkable profit before tax of £60.8 million for the year ending 31 May 2025. This significant turnaround from the previous year's loss of £25.7 million is attributed to a structural change in ownership, where the club transitioned from bet365 to chairman John Coates in August 2024. This change resulted in the waiving of £90.5 million in loans, leaving Stoke City debt-free and allowing the club to take full ownership of the bet365 Stadium and its training complex. The club's revenue increased to £35.4 million, up from £32.2 million, largely due to enhanced broadcast income from the English Football League. Despite this, Stoke City recorded an operating loss of £30.9 million, an increase from £26.3 million, primarily due to fewer player sales and a £13 million investment in strengthening the squad. The club also completed a £13 million upgrade of its Clayton Wood training facility, emphasizing the owner's commitment to elite facilities aimed at returning to the Premier League. Furthermore, improvements to the bet365 Stadium and the establishment of an Elite Girls Academy were made to enhance local talent pathways. Stoke City is working with the EFL and Independent Football Regulator to create rules for sustainable owner investment, reinforcing Mr. Coates' dedication to the club's long-term success and promotion aspirations. Currently, Stoke City sits 14th in the Championship, 10 points adrift of the play-offs, as they prepare to face Swansea on Saturday.