Stoke City has unveiled a new crest at the bet365 Stadium, a significant change for the Potters ahead of their upcoming match against Middlesbrough. The new crest is a result of a rebranding effort by the club, which aims to modernize its image and appeal to a wider audience.

What happened?

The new crest was installed at the bet365 Stadium, replacing the old one that had been in place for several years. The change is part of a broader effort by the club to rebrand itself and appeal to a wider audience.

Why it matters for Stoke City

The new crest is a significant change for the Potters, who are currently 17th in the Championship with 55 points from 46 games. The club is still searching for consistency and is 40 points behind leaders Coventry in the title race.

What comes next?

Stoke City will face Middlesbrough in their next fixture, which is scheduled to take place on February 17, 2027, at the Riverside Stadium. The Potters will be looking to bounce back from a recent slump in form, which has seen them lose their last four matches.

As the Potters continue to navigate the Championship, the new crest is a symbol of the club's commitment to its fans and its desire to succeed in the league. With a new crest in place, Stoke City is ready to take on the challenges of the season and make a push for promotion.

The new crest features a modern design that incorporates the club's rich history and its connection to the city of Stoke. The crest is a reflection of the club's values and its commitment to its fans, and it is a significant change for the Potters as they look to the future.

Stoke City's new crest is a significant change for the Potters, who are currently 17th in the Championship with 55 points from 46 games. The club is still searching for consistency and is 40 points behind leaders Coventry in the title race. With a new crest in place, Stoke City is ready to take on the challenges of the season and make a push for promotion.

The Potters will face Middlesbrough in their next fixture, which is scheduled to take place on February 17, 2027, at the Riverside Stadium. The Potters will be looking to bounce back from a recent slump in form, which has seen them lose their last four matches. League standing: 17th in Championship, 55 pts, 15W-10D-21L from 46 games, recent form LLLLD. Goals this season: 51 scored, 56 conceded (-5 goal difference). Next fixture: vs Middlesbrough (away, 2027-02-17) (5th in the table).